What keeps Public Affairs leaders up at night? Our team in Spain take a closer look.
Navigating internal and external risks and challenges to maximize impact
In an uncertain and volatile international environment, Public Affairs professionals are more important to companies than ever before. Despite this, many Public Affairs teams inhabit a contradictory position. Although they are functions of increasingly critical importance in protecting and expanding corporate operations, they nevertheless struggle to communicate and drive value within their organizations. Particular challenges are perceived in measuring the impact of their work, gaining access to decision makers, and in collaborating effectively with other functions.
Solving these challenges is vitally important for the optimal and effective use of Public Affairs teams. Our “What keeps Public Affairs leaders up at night?” report examines the nature of these challenges, the steps that can be taken to solve them, and explores the opinions and needs of the international Public Affairs leaders of today’s business world.
Following the launch of the report, our experts in Spain delve into the considerations, challenges and the opportunity for public affairs in the region.
The views expressed in this article are those of the author(s) and not necessarily the views of FTI Consulting, its management, its subsidiaries, its affiliates, or its other professionals.
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