The New T&Cs of Investor Relations

The coronavirus pandemic will result in increased scrutiny on how your company treats employees, clients, and the wider community. This scrutiny creates an imperative to embrace new levels of transparency and compassion (T&C) when communicating with your investors.

In this short article, we speculate on the impact of the pandemic on investor relations and make recommendations for how CFOs need to adapt to new socio-economic realities.

The pandemic will revive the triple-bottom-line ideal

A triple-bottom-line refers to the pursuit of profit in a way that also creates value for people and the planet. Going forward, we expect this ideal will resonate with the public to a much higher degree than before. Why? Because conversations on these two topics will be difficult to separate from a discussion about profits in a post-pandemic world. New precedents will be set, and we expect them to have enduring effects.