Case Study – Managing a Chapter 11 Bankruptcy

Facing macroeconomic and operational challenges, a high-profile electric vehicle manufacturer prepared to file for Chapter 11 bankruptcy, a challenge compounded by a highly engaged customer base, many of whom were also retail shareholders. 

Our Role

Our team played a pivotal role in guiding the company’s approach to managing these complexities, helping stand up a robust communications infrastructure to respond to speculation and mitigate concern, ensuring credibility was maintained for the uncertain path forward. We worked alongside counsel and bankers to coordinate a cohesive strategy—aligning messaging across stakeholders. 

After carefully evaluating all options, the company determined that filing for Chapter 11 to pursue a sale of the business was the most viable path forward. Our team developed a comprehensive communications strategy that addressed internal and external stakeholders across multiple geographies, including the Americas and Europe. We also developed a brand-aligned website to keep stakeholders informed throughout the process, particularly customers seeking delivery or repair updates. Additionally, we briefed reporters on background on the filing, monitored media coverage, and ensuring accurate coverage. 

Our Impact

Our carefully coordinated approach bought the company the necessary time to execute a transaction to sell its remaining fleet and wind down operations in the US and abroad in an orderly manner.