Strategic Communications: Litigation and Legal Industry
Download a PDF of this articleFTI Consulting’s Strategic Communications practice is uniquely focused on utilising communications to help companies achieve their business objectives.
Our goal is to protect and enhance a client’s reputation and enterprise value. With approximately 700 consultants globally across 28 offices, we have the breadth and depth of experience to help clients ensure that the right message reaches the right audience, at the right time. We go to market on a sector specific basis; each team is comprised of experts on the themes, client groups, and media within your sector.
FTI Consulting’s legal sector and litigation support teams combine media and social media relations with specialist legal and industry expertise. We are communications experts, former journalists and lawyers, and we regularly work with both the legal teams representing corporates or individuals, as well as litigants themselves.
PR IN THE LEGAL INDUSTRY
FTI provides communications support to many of the world’s leading legal and professional services organisations.
We offer specialised knowledge, close relationships with the media and other key stakeholders, and trusted adviser support to the law firm leaders and their partners.
Our experience ranges from profile raising and brand building support through to reputation and crisis management across the entire legal market.
With extensive experience in the legal sector, we have worked with listed law firms to raise their profiles and promote their investment case to business media analysts and investors, and have deep knowledge of the litigation funding market, helping to promote what was then a nascent asset class.
We build long term and strategic relationships with clients and enjoy being brought into complex projects, particularly those which require a commercial approach and lateral thinking to communicate your strategic and legal objectives.
REPUTATION MANAGEMENT FOR LITIGATION & DISPUTES
Our specialist team helps companies prepare and execute a communications plan to protect their reputation and advance their legal goals through every stage of the litigation process.
Traditional media and commentary on social platforms are now critical aspects of the litigation environment. Not only does media coverage influence the reputational impact of litigation, it can also have a tangible effect on the outcome of proceedings. Our experts have been involved in high-profile cases before all major international tribunals and are well versed in negotiating the complex interplay between disputes and the media.
In politically sensitive cases, our public affairs experts can develop external and international advocacy campaigns to inform key policy stakeholders on critical issues that may arise as part of a dispute. Our digital team has market-leading expertise in analysing online conversation and providing an effective and targeted response.
Whether it is managing reputational issues or working to support the legal strategy, a well devised and well-executed communications plan can have a valuable impact for you and your stakeholders throughout high-profile disputes.
