Digital & Insights

Where precision meets resonance.

To ensure a company’s intended narrative reaches and resonates with target audiences, it is important to first understand exactly who those stakeholders are, what information is important to them, and then, how and where they receive that information. These insights become the foundation on which integrated communications campaigns are built. The Digital & Insights practice sits at the center of FTI Consulting’s multifaceted offering. Bringing together experts across data science and primary research, as well as digital and creative strategy and execution, we work alongside our subject matter colleagues to deliver a comprehensive, audience-first approach.
Brand Development & Positioning
Channel Creation & Management
Digital & Social Strategy
Network Targeting
Visual Strategy & Execution
Website development

Senior Managing Director
Americas
[email protected]

Managing Director
APAC
[email protected]

Senior Managing Director
EMEA
[email protected]

digital-insights
FTI Spotlight Series: Lauren Unger
Senior Director Lauren Unger is a fresh hire at FTI Consulting and will be heading up…
The Social CEO Goes Mainstream – New FTI Consulting analysis highlights success factors for impactful executive social media communication for stakeholder engagement
Leading from the Front: The Social CEO Goes Mainstream
CEOs and business leaders engaging on social media in a professional capacity is now the norm,…
FTI Spotlight Series: Volker Davids
Volker Davids is a sociologist & Senior Consultant in the Berlin SC office and has been…
FTI Spotlight Series: Andrew McClenaghan
Andrew joined FTI two weeks before the start of lockdown in London in 2020. Previously, he…
FTI Spotlight Series: Erin Miller
A creative problem solver with an affinity for storytelling and brand development, Erin has over nine…
FTI Spotlight Series: Jakob Rasmussen
Jakob joined FTI Consulting’s growing Data & Insights team in August 2020. He is a strategy…
FTI Spotlight Series: Arlo Siegel
Arlo Siegel is a Digital Consultant in FTI’s D&I practice….
FTI Spotlight Series: Emma Woodward
Emma Woodward is a Senior Director in FTI’s data, analytics and insights team in London. The…
CEO Leadership Redefined – Part 3
CEOs must champion sustainability and lead with purpose….
FTI Spotlight Series: Ian Gray
Ian Gray is a Senior Director in FTI’s Digital & Insights (D&I) segment. As part of…
Why Corporate Affairs Should Focus on First Party Data
Digital advertising professionals have long been working to ensure accuracy in data targeting. The implementation of…
The 3 Ws of Emerging Influencers: What, Who & Why
It is not uncommon to hear the term influencer and immediately think of people with hundreds…
LET’S GET PERSONA(L): Humanizing audiences through personas
Laura is a 34-year-old sell side analyst, living in a renovated loft apartment in Chicago. She…
The Importance of Employing SEO & SEM Strategies When Targeting Digital Audiences
FTI Consulting Report – Decoding the new retail investor
Shaping your corporate narrative with data-driven insights
Great storytelling will achieve an impactful connection with your audiences. All too often, organisations will bury…
Digital & Insights capabilities in Australia
The Digital & Insights practice sits at the centre of FTI Consulting’s integrated strategic communications offering….
#SocialDAX 2021 – So präsentieren die DAX-30 ihre Jahresergebnisse auf Social Media
There are Two Types of COVID-19 Vaccine Hesitants?
Yes… And Companies are Behind in Developing Plans to Communicate with Them…
How Virtual Events Can Engage Investors
FTI Consulting Releases 2021 Social Divide in the City Report
Performance Index of FTSE 100 Corporate Financial Results Reporting on Social Media Now in Its ninth…
A Social Divide in the City: Annual FTSE social media performance index – Ninth Edition
Welcome to the ninth edition of our Social Divide in the City report in which we…
FTI Consulting Enhances Strategy Planning, Analytics and Insights Capabilities with Regional Hire in EMEA Strategic Communications Business
Julian Lambertin Joins the Segment from Weber Shandwick, Where He Was Executive Vice President, Global Strategy…
Erfolgreiche Strategien für „Social CEOs“ - Leading from the front
Erfolgreiche Strategien für „Social CEOs“
Die meisten großen Unternehmen haben Social-Media-Kanäle in ihre Kommunikation integriert, um mit Kunden, Mitarbeitern, Investoren und…
CEOs Increasingly Seeking Out the Personal Touch through Social Media Communications
New Research from FTI Consulting Uncovers Best-Performing Strategies for Social CEOs More than 40% of CEOs…
Leading from the Front: Successful Strategies for the Social CEO
Most large companies have embraced social media channels to communicate with their customers, employees, investors and…
FTI Consulting US Presidential Election Exit Polls
Managing reputation on Glassdoor – Why the world’s online employment portal has never been so important
With 67 million visitors per month and more than one million organisations listed, Glassdoor remains a…
COVID-19: Effective digital communications during a second spike
The initial outbreak of the COVID-19 pandemic had a significant impact on people’s consumption of digital…
Out of crisis, a way forward: What is the impact of COVID-19 on Europe’s digital priorities?
An overview from FTI Consulting Brussels Since the COVID-19 pandemic swept across the continent, European industries…
How to Create Infographics for Complex Issues
A Social Divide in the City: Annual FTSE 100 Social Media Performance Index – Sara Powell interview with Ant Moore
Sara Powell interviews Ant Moore on our recent FTI Digital Social Divide in the City report. …
A Social Divide in the City: Annual FTSE 100 Social Media Performance Index
The eighth edition of our annual review of financial results reporting on social media channels by…
The Algorithm in the Room: Navigating Algorithmic Bias and Controversy-By-Association
Scroll through your social media timeline and chances are you’ll encounter a post that is unapologetic…
COVID-19 and the risk of compound crises
Even if a crisis starts off as a singular event, it is easy for it to…
Leading from the front: Effective social media engagement for business leaders
Leadership in the age of social media…
How the Coronavirus pandemic is affecting social media advertising: Five things you should know
We’re living in unprecedented times. We don’t know how it’s all going to play out, how…
Corporate action in challenging times: Learnings from the corporate response to coronavirus
Coronavirus has shaken our society. The crisis has been described by global leaders as a “state…
Cookies Monster: Reaching Your Target Audience Without Third-Party Tracking
Third-Party Cookies: A third-party cookie is placed on your hard disk by a website you are…