Managing reputation in 2025 – how data can bring simplicity to corporate reputation management
- 90% executives rank reputation as the most significant risk area for their company and yet the complex stakeholder landscape is making managing reputation harder than ever.
- 64% of communicators have adopted technology tools, the majority say they are struggling with how to integrate them effectively into reputation management strategies.
- Our RepScore tool combines a comprehensive data universe with our proprietary algorithms, helping you identify the drivers of your reputation to effectively navigate complex issues and stakeholder expectations.
Repscore leverages state-of-the-art AI and analytics to measure corporate reputation
It sits among a broad suite of analytics capabilities that power our clients’ communications strategies, to plan for the future and respond in critical moments.
What is RepScore?
RepScore is FTI’s own strategic reputation management tool. It helps organisations to understand their reputation so they can protect, rebuild and grow it with the audiences that matter most.
1. RepScore provides a simple, single score of your reputation over time, versus your peers and competitors:
Benefit: Identify and navigate risks and opportunities as they emerge, enabling you to anticipate crises and build resilience.
2. RepScore provides a score and a benchmark across core dimensions of your reputation, including corporate governance and ESG.
Benefit: Gain competitive intelligence by benchmarking your corporate reputation against the reputation of your peers inside and outside of your industry.
3. RepScore provides a ‘heat map’ of where your reputation is strongest across core issues and themes.
Benefit: Enables your organisation to assess the impact of key issues, providing intelligence for strategies to enhance or remediate your reputation.
Why do I need RepScore?
It has never been harder to manage corporate reputation and to identify reputational threats and opportunities. RepScore deploys a broad array of data sources, utilising cutting-edge analytics to deliver a comprehensive assessment of an organisation’s reputation, enabling tailored strategies that bolster trust and resilience.
What makes RepScore different to other reputation tracking tools?
We have developed RepScore to support global organisations who find current solutions lacking in actionable insights and too complex to readily interpret. It is built incorporating AI including Large Language Models to understand and interpret many different types of data and can be applied across all common languages and in hundreds of markets globally. RepScore can also incorporate direct audience research to understand perceptions of hard-to-reach audiences.
How long does it take to provide a RepScore report?
We normally undertake a RepScore to support reputation management in four to five weeks based on the number of markets analysed and the different data sources required.
In what scenarios would RepScore be beneficial?
RepScore supports organisations across a broad array of scenarios, whether they are looking to protect, grow or even rebuild their reputations. The insights delivered can be particularly helpful in crisis scenarios, where companies are keen to understand the true reputational impact of an adverse event and what can and should be done to remediate. It can also be applied in capital markets activity, including M&A and transactions. The findings from a RepScore can help identify and understand the likely reputational impact of an acquisition taking place and it can provide insights and intelligence into how stakeholders are reacting to a transaction before, during and after it has taken place.
Beyond RepScore, FTI Consulting has a broad range of AI-powered capabilities that enable our clients to optimise and de-risk communications.
To learn more about what RepScore – or our other analytics solutions – can do for your organisation please contact [email protected] or [email protected].
