Pandemic Paradox: How Trade Associations Have Adapted

Before the pandemic, the growing popularity of specialized coalitions and the increasing fragmentation of political processes raised questions about the ongoing effectiveness and influence of trade associations. It is often said, however, that one should never waste a crisis and successful trade groups have established themselves – and the members they represent – with greater influence and standing than before.
The pandemic response and experience has been different around the world but we have found common themes that traverse industry and geography. As recovery towards a post-COVID world continues at different speeds across the globe, this paper explores best practice to ensure trade associations consolidate and build on the impact they have been able to create.
The challenges and opportunities that are facing the leadership of trade associations reflect uncertain environment in which they are operating as they contend with new political trends and changes to operations, including membership and funding.

In the coming weeks FTI Consulting will be hosting a webinar on this topic, to express your interest in attending please click here.