COVID-19

The Shake Up Year: Corporate trends shaping digital strategies in 2021

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As we reflect on the last 12 months and the trials and tribulations they have put us all through, most will agree that 2020 has truly been a year like no other.

It’s been a year of shake-up, where we’ve seen the power of social media to act as a catalyst for social change and blur the boundaries even further between personal and professional social media engagement. As we plan ahead for next year, we’ve been reflecting on the events of 2020 and considering how they impact on digital strategies in 2021 – and already we’re seeing a significant evolution.

We’ve been exploring what early trends we can predict for next year and have conducted some in-house research, to inform our predictions with data and analytics.

The key trends that we see for 2021 are as follows:

  • Demand for societal purpose
  • Catalysing social media activism
  • Exploding digital footprints

Staying on the front foot of these trends will be vital for the year ahead – explore the trends in our report and get your digital strategy 2021 ready!

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