Digital & Insights

How to Create Infographics for Complex Issues

Thanks to computers, smartphones and shortening attention spans, we are seeing an explosion of visual content across the Internet. Infographics are a key tool in your creative toolbox for managing corporate reputations and telling complex stories. In fact, even though stock photos were used most frequently in marketing, 40.2 percent of marketers said that original graphics like infographics and illustrations actually performed the best of all visual formats.

What’s more, blog posts with a higher ratio of visuals engaged readers more, seeing higher average time spent on page and lower rates of people leaving pages. This infographic offers several key tips that will help you tell stories visually for our increasingly complex world.

 

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