Crisis & Litigation Communications

FTI Fortify: Crisis And Critical Event Preparedness

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Fortify | ‘fɔː.tɪ.faɪ | to make something stronger, especially in order to protect it

Whether you’re readying your business for potential crises in the future or planning for an upcoming critical event, FTI Fortify – our end-to-end preparedness offer – will be able to assist you. Fortify programmes support with risk mitigation, provide useful insights and best practice, and enable you to prepare for and manage critical events. In the current climate, not only will companies face more potential threats, but these potential crises may have a greater risk of long-term damage, both reputationally and operationally. Just because you’re in the middle of responding to a global crisis, it doesn’t mean that others will wait patiently until you’re ready for the next.

We also collaborate with you to develop practical tools, plans and processes to improve your operational and reputation management.

From cyber-attacks to litigation, and from regulatory threats to the leak of sensitive information, the risks businesses face are broader than ever. Add to this the uncertainty caused by the unprecedented impact of COVID-19, it’s clear that being comfortable with the plans and processes that protect your business has never been more important.

Our recent Resilience Barometer research highlighted that, even aside from the coronavirus pandemic, in the past year 86% of companies across the G20 have been negatively impacted by at least one of 18 key scenarios most likely to impact turnover.

Yet companies are still remarkably underprepared. Just 4 in 10 of large companies are very confident of their ability to manage major crises over the next 12 months.

Through FTI Fortify, we help organisations prepare for future crises or for upcoming critical events. Example crises and events we’ve worked on include:


Why now?

Handling a crisis or critical event well takes regular planning and practice.

While we’re all handling issues related to the pandemic, this doesn’t mean that you won’t face other unrelated crises. Cybercrime, for example, has risen during the pandemic and is posing new challenges just at the time when companies may be least equipped to handle this issue.

The chances are that even before COVID-19 the first stages of a crisis you face will be managed remotely rather than conveniently around a conference table. Now the bulk of any crisis will have to be handled remotely.

Ensuring your plans and processes are in place is as important now as it was last year. Stakeholders are just as unforgiving of poorly managed crises.

Similarly, testing your people and processes in this new environment is critical. A remote exercise tests your team’s ability to mobilise and work effectively under pressure over voice/digital collaboration channels.

A simulation keeps a scenario private and secure, and helps you learn, trying new approaches or strategies and getting feedback in a supportive environment. The focus is practical: making decisions and completing actions, rather than just talking issues through.

Combined with your real-world collaboration and conferencing tools, Fortify tests your infrastructure and your team’s ability to collaborate, while keeping the exercise behind closed doors.

FTI Fortify

An end-to-end preparedness programme.

Read more on each of the steps, the scenarios we cover and our experience here:

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