COVID-19: Effective digital communications during a second spike

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The initial outbreak of the COVID-19 pandemic had a significant impact on people’s consumption of digital media. Use of social media and digital platforms rose sharply, with many of us continuously seeking information, whilst looking to remain connected and communicate with each other during lockdown.

In the event of a second wave, people are unlikely to respond in the same way they did the first time around. Patience and tolerance for the unknown could be rapidly replaced by increased scrutiny of corporate responses and a demand for clear, immediate communications as people scramble to process further uncertainty to their livelihoods.

With this in mind, we look at the practical steps corporates can take to ensure their online communications are prepared for further crisis.

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