COVID-19 Communication Scorecard: Where Can Businesses Do Better?Download a PDF of this article
Businesses face no greater threat than that posed by COVID-19.
The tectonic plates of expectation from both internal and external stakeholders are shifting and despite businesses overall being better equipped to respond to large-scale crisis events than they were in 2008, this unique situation is one few had foreseen; planned for, or even considered a possibility.
This pandemic has permeated throughout business and industry at every level, fundamentally changing the professional and personal lives of every employee and placing businesses firmly under the microscope in how they respond and adapt to this new reality.
Against this backdrop, it is now more crucial than ever for businesses to communicate openly and honestly with their employees; but in which areas is communication more clearly resonating, and where do they need to be doing better?
FTI’s new “Shifting Expectations” research across the USA assesses the strengths and weaknesses of business communications from the perspective of the American workforce.