A changing world, a new corporate voice: Measurement should respond to a nuanced stakeholder environmentDownload a PDF of this article
Companies and their leaders are speaking out in the name of social good, and it is more important than ever that what they say and do align. Discrepancies are increasingly criticised, particularly among a more engaged and triggered online audience. How companies respond to the issues of the day will inevitably have an impact on license to operate in the future.
This desire for a clear, authentic, and relevant voice from corporates has put communications further in the spotlight, leading many corporate affairs teams to question whether they are saying and doing the right things in such unprecedented times.
Measurement is key to making sense of this new reality, enabling impactful communications that respond to changing dynamics.