November 30, 2018 By Zak Mehan
Much like screen time reports introduced by Apple and Google earlier this year, Instagram’s “Usage Insights” and Facebook’s “Your Time” aims to put power in the hands of individuals. The tools allow users to track their time spent on each respective platform (both total and average); even offering the ability to put limitations on activity.
And regular users aren’t the only ones getting a little data-driven boost on managing their experience on Instagram. Instagram advertisers are now able to take a closer look into the digital magnifying glass as Instagram Insights is expanding into Instagram Analytics, more closely mirroring the detailed dashboard in Facebook that helps advertisers better understand their audiences.
The long-awaited tool is still in beta down on Hacker Lane but is expected to roll out over the next several months. When Facebook does hand the baton down to advertisers, they’ll be able to access the insights through Facebook analytics, where Instagram analytics will live. There, advertisers can unearth valuable metrics like comparing “the lifetime value of people who interact with your Instagram account to those who don’t” and understanding how “your Instagram audience overlaps with the people downloading your app, or visiting your website or even engaging with your Facebook page.”
All in all, the elucidation of social media advertising and time spent online is gaining traction as concerns over digital impacts on reality heightens. The only question now: how will we use this newfound knowledge?
Artificial Intelligence has been slowly integrated into many company platforms and databases. Now, it’s making the leap to recruiting. While AI has been used in the past to schedule interviews, companies are now using tech to find the perfect professional—scanning social media, examining behavior and even dissecting word choice (seen in action here).
Take, for example, Predictim, an online service that uses AI to find the “perfect babysitter.” Based on an analysis of a candidate’s social media posts, the system offers potential employers a risk-based rating on a scale of 1-15. We can easily imagine how this tech could take could take the leap from babysitting to a more corporate setting, but is AI really the right choice for recruiting?
While it’s tempting to view new technology as a cure-all for hiring issues, there are still hurdles when it comes to accuracy – especially when thinking about more subjective issues like personality traits or “team fit”. AI could be a useful tool, but unless leaps and bounds are made it should be seen as a part of, rather than a replacement for, holistic assessments of candidates.
Dolce & Gabbana has found itself hot water in China after a series of social media blunders. The issue started with a culturally insensitive social media ad campaign featuring a Chinese model trying to eat Italian food with chopsticks and ended with a series of offensive messages sent from Stefano Gabbana’s personal Instagram account.
The original ad was quickly pulled from Weibo (China’s main social media platform) but remained on Instagram for much longer. Instagram may be blocked in China, but the response was swift from users both in the country (who are able to access the platform via a VPN bypass) and those abroad, with several prominent Chinese celebrities calling for a boycott of D&G.
While D&G has apologized for the ads and claimed that the offensive messages from Gabbana’s account were the result of hacking, users on Weibo don’t seem sold on the apology or the excuse. Chinese consumers spend over $7 billion each year on luxury goods—meaning the company could take a sizable financial hit if they can’t remedy the situation.
Social media platforms allow companies of all sizes to communicate with users around the world, but this incident should serve as a key reminder about the risks involved in global outreach. Tailoring content to specific locations is certainly important, but you have to actually know your audience before you attempt to customize.
LinkedIn is testing its own “Stories” feature for college students Axios
Instagram’s new profile designs emphasize users instead of their follower count The Verge
LinkedIn cuts off email address exports with new privacy setting TechCrunch
Man’s best cellmate.