October 19, 2018 By Zak Mehan
One year ago this month, the hashtag #MeToo went viral. 19 million mentions later, there are no signs of slowing down. The movement, started by Tarana Burke more than a decade ago, is a testament to an unprecedented new age of activism fueled by social media.
Inspired by the #MeToo movement, FTI Consulting and Mine The Gap recently released a report revealing the impact of #MeToo on corporate finance, staffing and revenue. For the report, researchers polled 4,764 professional women and 1,030 professional men on gender issues impacting the workplace today.
The study, #MeToo at Work, highlights some key findings when it comes to contextualizing the #MeToo movement in the workplace. Our study found that in the last five years, 38% of professional women and approximately 1/5 of men have experienced or witnessed unwanted physical contact in the workplace.
Our study and a broader consideration of the #MeToo movement have made it abundantly clear that digital content can, and often does, have a significant impact on reality. While most of us are aware that #MeToo has had a real-world impact (more than 250 powerful celebrities, politicians, CEO’s and others have been publicly accused of sexual misconduct), our survey highlights that these companies still face a massive reputational risk if they aren’t preventing this kind of behavior from happening – 49% of professional women are less likely to buy products or stock from a company with a public #MeToo allegation.
The #MeToo movement shows that digital channels can play a key role substantiating movements and setting the agenda for the public consciousness. Senior leaders are (and should be) concerned – the impact, both culturally and financially, is real.
Adobe’s annual MAX conference is currently underway and the company’s foray into augmented reality has us especially excited. At the conference Adobe announced Project Aero, a tool that will allow users to transform digital art into AR objects using a smartphone camera, has now been released to limited audience.
From shoppable Snapchat lenses to mapping technology, augmented reality seems poised to change the way we shop, interact with social platforms and even how we move through real spaces. While there are no shortage of headlines touting the latest application of AR, there’s been less of a focus on the labor involved in developing this kind of technology.
Most AR technology depends on the work of developers trained in advanced coding or game engines. But Adobe’s game-changing technology, which allows users to create AR objects out of Illustrator and Photoshop files, opens up the world of AR to a much wider array of creators.
Easier access to these tools will, we hope, result in new spins on old standbys – interactive annual reports here we come.
Social media can be daunting for companies. In a world where what your employees say online often reflects directly on your business, it’s easy to understand the impulse to enact strict social media policies focused on curtailing, rather than encouraging, employee use of these platforms. But the Youth Olympic Games in Buenos Aires has taken a different approach – and we like what we’re seeing.
This year, the athletes are being empowered to take charge of their social media with services that show them how to shoot videos and use digital tools. Social media influencers dropped in to give advice and the games have also rolled out an app that allows athletes to upload content and receive “supercharged” versions back (check out this example on Instagram from some pretty impressive rock climbers).
This focus on education as opposed to limitations has empowered athletes to promote the Games in a way that brings a more dynamic, authentic quality to the posts than if athletes were forced to stick to social media toolkits and prepackaged posts.
Companies take note – social media shouldn’t always be accompanied by a simple list of “don’ts.” Empowering employees to post the right content, giving them the tools they need, and inspiring comradery leads to more engaged employees and more engaging content.
How the United Nations Is Using Augmented Reality to Fight World Hunger Fortune
Social Media Bots Draw Public’s Attention and Concern Pew Research Center
Instagram is using AI to detect bullying in photos and captions The Verge
Politicians, groups turn to digital advertising in race to turn out voters for midterms CNN
Clearly the hottest invite in town.