As a leader, your job is to make things happen. You do that through the strategy you develop and implement, the team you build around you, the resources you deploy, the effort, talent and skill you invest. And you do it by the way you communicate. At FTI Consulting we work with leaders in almost every sector, helping them to communicate in a powerful, positive and impactful way. Set out below are the things we can help you achieve.
Being authentic and true to yourself. Conveying confidence and self-belief in every dimension of your spoken communication and in every situation – from conference speeches to town hall meetings and from team briefings to formal presentations.
An aura of gravitas and authority. When you speak, people will listen.
No sense of a ‘presented self’ or an adopted persona. Someone who achieves a powerful impact in a way that feels real and natural and right for your personality profile – and for wherever you are on the continuum of extraversion and introversion.
A high-level of self-awareness. You know who you are, the strengths you bring, the skills you have honed, the knowledge you have acquired.
Self-awareness that enables you to achieve self-mastery. You are in control of yourself and of your conduct.
Presence – expressed in your verbal communication and in how you sit, stand and move. Taking the space to which you are entitled. At ease with themselves.
Able to connect with everyone in your organisation – your senior leadership team, the wider community of managers and leaders across your organisation, all your employees at every level of seniority and in every function area, team and department.
Linked to your purpose and strategic intent: Clear and free from ambiguity. Captured in language that resonates with the audience for which the message is intended. Aligned with the culture and values of your organisation. Courageous – articulating the things that need to be said, the truths that need to be spoken. Succinct and concise. No padding, fluff or wasted words.
Animated by energy in five dimensions – physical, cognitive, emotional, linguistic and vocal.
Physical – a body that is poised and centred. Gestures that are expressive and decisive. Movement that is intentional and purposeful. Cognitive – intellectual engagement with what is being said. Concentration and focus on each thought in turn.
Emotional – passionate, committed and involved.
Linguistic – using language that is forceful, fresh, direct and free from cliché.
Vocal – a voice that changes in pitch, pace, tone and emphasis, changes that are driven by the power of a feeling or the strength of a thought.
The Impact You Make
Cognitive – connecting to logic and reason. Helping people to understand the rationale for an initiative or decision, the thinking behind a strategy or policy.
Emotional – appealing to instinct and feeling. Engaging people through passion and energy.
Engaging and compelling – influencing the reader or the audience to think, respond and act
Persuasive – enrolling people in an enterprise, a project, a cause