July 25, 2018 By Zak Mehan
Snap Inc. is launching a news partnership to help journalists and news organizations gather data from public posts on Snapchat. The partnership is with four large news discovery platforms (amongst others) – NewsWhip, Storyful, SAM Desk and TagBoard – which will now have full access to all publicly-available Snaps, including the geo-location Snap Map, to uncover pictures and videos during breaking news events.
While most social media platforms are seeking more equitable symbiotic relationships with news outlets, the partnership is particularly useful for both parties. Currently, content on Snapchat is almost entirely contained within the app.
This new partnership marks a change, opening the possibility for Snaps to be embedded into news coverage much the way tweets have been. For journalists, it enables them to bring visual, emotive content directly to their audiences without having to be at the scene of the action.
“The geography data from Snapchat is really trustworthy compared to other platforms, and it can be very targeted, which makes the content compliment text-based journalism on Twitter really well. Using our AI, journalists can combine the two sets of data to find facts and break news that much faster.”
— James Neufeld, CEO and Founder of SAM Desk
Live streaming platforms like Periscope and Facebook Live brought the idea of citizen journalism firmly into the spotlight around major protest events in Baltimore. With Snap’s targeted geographic data and an increased appetite for leveraging eyewitness accounts, this could be another big step towards mainstreaming this idea.
Social media integrations aren’t the only result of shrinking newspaper budgets (and, hence, staff and resources). Axios reports that there is a growing shift in local media – with the closing and shrinking of local (and some larger, national) newspapers, there is a growing presence of hyper-local and niche news websites.
These sites are easy to develop; the editorial scope can be small, the sites simple and the audience already engaged. This presents some interesting – troubling, according to some – shifts in media consumption.
First and foremost, these niche sites are a boon to advertisers. As evidenced by the 100% rise in local banner advertising revenue over the last three years, advertisers are taking note that on offer are self-organized audiences with specific interests, meaning their ads are more specified to make it in front of relevant audiences. That’s a good learning for media engagement professionals to take note of as well.
But perhaps the big shift here is that these news and media organizations are being built from the ground up based on demand. Sure, local newspapers exist because of the demand for information about local events or gossip, but they also contained information that was determined “need to know” on an editorial basis.
For now, they are thought to be a force for good in helping local communities access needed information where shrinking resources of traditional newspapers may have left some communities in the dark.
We’ve said before that 2018 might be the year when augmented reality (AR) goes mainstream. Lowe’s is trying to make that – and its customers’ home improvement dreams – a reality.
Lowe’s Innovation Lab has produced an AR program that helps customers visualize changes within the context of their homes, virtually showing changes from new tiling to updated appliances to entire remodeling in the rooms customers are looking to change. We saw a similar “lite” version through IKEA’s app that placed furniture into customers’ rooms last year.
This bright use of AR helps Lowe’s build the confidence of customers and potential customers, helping them take the next step to visualize their projects and, of course, a step closer to the door of a Lowe’s store.
As AR continues to move into the mainstream through useful and accessible programs like this one from Lowe’s, we advise our clients to consider where this could fit into their content strategy.
Ads.cert is the digital media’s latest effort to combat fraud Digiday
Rise of encrypted messaging spurs fake news concerns Axios
YouTube is testing its own ‘Explore’ tab on iPhone TechCrunch
“Angry face” Facebook: Rage now trumps “love” in reactions to legislators’ Facebook posts Nieman Lab
A real, bleak look into the lives of the social media team.