May 15, 2018
With more than six million active UK users, and expected growth in the platform of forty per cent in 2018, Glassdoor has evolved to become more than just a simple recruitment tool. It is the preeminent employment portal in the UK and the de facto window into a company’s culture for stakeholders including journalists, investors and prospective employees.
With Glassdoor pages ranking increasingly high on Google results, the reputational impact of the site is significant and growing as it becomes a destination for providing an insight into a company’s culture and ways of doing business.
More than just a recruitment-related site, the right business profile on the channel can make your reputation soar while complementing other corporate communications channels. However, a profile full of damaging reviews and incomplete information poses a very serious risk to reputation and can cause you to lose ground to your competitors.
As specialists in online reputation management, FTI Consulting’s digital practice has developed a pioneering approach to help clients leverage the power of Glassdoor. This comprehensive offer is also enhanced by legal specialists, able to advise on the specifics of the platform as they relate to employment law, conflict resolution and broader regulatory factors. This enables us to combine cutting-edge communications consultancy with the latest in legal counsel
Our close relationships with senior representatives of Glassdoor both in the UK and US means we are kept abreast of platform developments before competitors and can use our direct contact to efficiently and effectively organise partnerships, handle enquiries and resolve problems.
Our approach to Glassdoor is insights-driven, applicable to your wider communications strategy and adaptable to suit a broad range of scenarios.
FTI Consulting offers a range of consultancy and advisory solutions to support clients, regardless of how sophisticated their approach to Glassdoor is. We start by understanding your strategic objectives, and then tailor the level and nature of consultancy so you can achieve these through the platform.
Our consultancy focusses on three main areas of advice, strategy and support for the Glassdoor platform:
In order to set the right foundation and approach, FTI Consulting recommends a comprehensive audit of your Glassdoor activity to-date, in comparison with a pre-defined set of peers. This activity is essential in providing a benchmark for activity and comprises the following elements:
FTI Consulting then delivers a series of practical and strategic recommendations which can be implemented either internally or by our team. A timeline for implementing actions will also be provided to aid in the successful conclusion of this initial piece of work.
Following the audit and analysis, an initial engagement project is the best way for clients to use the Glassdoor platform, even if they have not proactively engaged on it before. FTI Consulting’s activity for this phase consists of:
FTI Consulting’s most sophisticated level of support focusses on our award-winning reputation management service. We tailor our approach to each client, ensuring that our activity is aligned with broader strategic objectives at the company. Our mandate will vary, but could include any or all of the following elements: