May 2, 2018 By Zak Mehan
Facebook’s annual development conference – F8 – kicked off on Tuesday with some pretty major updates that will surely impact how users engage on its various platforms and the baskets in which competitors stick their eggs over the next several months. Here are some of the most important so far.
Amidst the hullaballoo about the rising power of social media platforms, the declining impact of print and changing consumer appetites, it’s almost easy to forget where Americans spend the most media time on a minute by minute basis: television.
Publishers are taking note and expanding high-quality video programming accordingly. The New York Times is launching a Netflix series based on its medical column, “Diagnosis”, as are BuzzFeed, Vox and Fusion Media.
Meanwhile, BuzzFeed is launching a series on NBCU and The Dodo, Conde Nast and Vice all have content partnerships with mainstream TV networks. And the advertising follows.
Brands are keenly following the consumer eyeballs, and technology companies are adapting advertising offerings to match. Notably, Google is set to sell YouTube TV Ads through its Google Preferred Network of top advertising channels, nothing that TV is its fastest-growing screen by hours watched.
And, to wrap neatly together our updates from F8 and the scramble to premium video experiences, our last update involves Virtual Reality (VR). One portion of Facebook’s F8 not mentioned above is about “bringing VR mainstream”.
To do so, the company launched Oculus Go, Oculus’ first standalone VR headset, announced new apps for shared VR experiences and more immersive ways to share, such as enhanced 3D post options on Facebook.
While Facebook and Oculus are trying to build a VR infrastructure, Google is partnering with NBC to build content for its shows. The companies are building short VR add-on content to regularly programmed shows, which users can view on Google Cardboard or Daydream View.
With so much momentum trying to mainstream VR content, it’s sure to be a ubiquitous consideration in content strategies before we know it.
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