This shouldn’t come as a huge surprise. After all, cyber-attackers really upped their game last year. Ransomware topped the list of profit-motivated attacks, but geopolitical conflicts also entered cyberspace, with activists and jihadists exploiting the internet. Remember the “WannaCry” attack? It froze hundreds of thousands of computers globally and hit the NHS, forcing operations to be cancelled and affecting the health service’s ability to provide care. And that was just in the UK.
With more and more businesses and individuals relying on cloud services and putting their trust in some of the world’s biggest tech companies, risk is being concentrated in a handful of places. And these places are attracting increased attention from criminal hackers and malign states.
Take note, because it’s not just the immediate ransom costs businesses need to worry about. There are the costs of investigating and closing the breach, legal and public relations costs, the damage to your share price as consumers and clients lose confidence, and the loss of business resulting from a damaged reputation. You might want to think about dusting off your crisis response plan and stress-testing your crisis preparedness (FTI Fortify, anyone?).
Instagram crushed Snapchat last year after introducing a whole host of new features, including Stories. Now it seems the Facebook-owned app is set on kicking Snapchat while it’s down. Rumour has it that it’s testing a new feature – simply called “Type” – which puts the emphasis on written stories.
Type appears as a separate option at the bottom of the screen when within Stories, and will let users share text-based clips instead of photos or videos. Honestly, it’s not hugely different from what can already be done in Instagram. But that’s not the point. Instagram is iterating and adding new features at an incredible pace. If Snapchat doesn’t bounce back with some original features (ideally, ones that people don’t hate), its remaining users may head over to Instagram and never look back.
This Is A Safe Space
You might remember that a few weeks ago we wrote about YouTuber Logan Paul and the video he filmed in Japan’s ‘Suicide Forest’. Despite widespread criticism, it seemed YouTube wasn’t doing much to stop it from happening again.
And it didn’t stop there. This week Google announced that it’s tightening the rules around the YouTube Partner Programme and raising the requirements that a user has to meet in order to monetise videos. Before, YouTube’s users only needed 10,000 total views on their channel to get into the scheme. Now, users will need to have tallied 4,000 hours of overall watch time on their channel and have at least 1,000 subscribers.
The change will no doubt make it harder for new, smaller channels to monetise their content, but YouTube says it’s an important way of keeping tabs on who’s following the company guidelines and disqualifying “bad actors”. Team this with the introduction of manual monitoring and you might conclude that YouTube is actually making progress on stopping advertisers’ content from appearing next to dodgy videos… *Slow clap”.
Also This Week
Twitter Says No, Hundreds Of Twitter Employees Are Not Reading Your DMs – [BuzzFeed]
Singapore’s Ministry of Finance taps influencers to promote Budget 2018 – [The Drum]
YouTube is taking down Tide Pod Challenge videos – [The Verge]
Facebook is launching another probe to see if Russia pushed Brexit propaganda – [Bloomberg]
The views expressed herein are those of the author(s) and not necessarily the views of FTI Consulting LLP, its management, its subsidiaries, its affiliates, or its other professionals, members or employees.
FTI’s digital practice in EMEA operates as a centre of excellence for digital communications within the firm and is staffed by a team of practitioners with industry experience of consumer, corporate and financial communications. The team runs an active portfolio of multi-sector brands and partners with FTI’s teams and clients to provide a wide range of online reputation management services.