Political Communications Campaign To Increase Knowledge Of Science
BASF (DB:BAS), the world’s leading chemical production company, retained FTI Consulting to reinforce its voice in the crop protection debate and take leadership in anticipating issues and reputational threats. The challenge facing BASF was to increase understanding and appreciation of science among EU policy stakeholders and create a climate conducive to science and innovation.
Our Work With BASF
FTI Consulting provided counsel on developing the BASF-sponsored ‘Science Policy Breakfast Forum’ series. Founded by MEP Bill Newton Dunn, these forums were an essential platform to promote understanding of science within the European parliament as they provided MEPs with insights into scientific innovation. FTI Consulting was also charged with the A-to-Z development of the Agriculture Dialogue, the quarterly publication by BASF aimed at national and European policymakers, which was highly praised by Brussels institutions for fostering dialogue around important issues.
The successful campaign led to a broader, science-led debate between industry representatives and policymakers. Agricultural Dialogue was widely recognized by Brussels institutions as being an essential tool that fostered dialogue. The partnership between FTI Consulting and BASF continued into the future and included media relations and event support.