FTI Consulting enjoyed a long-term working relationship with the European Association of the Animal Health Industry (IFAH Europe), having provided consulting services for different key projects of the Association in the past five years. For its 2016 conference in Brussels, IFAH Europe engaged FTI Consulting to ensure media visibility of an event, which was particularly important due to the ongoing debate on veterinary medicines legislation.
Our Work With IFAH
FTI Consulting handled all media inquiries for the event, including requests for interviews, and acted as a sounding board for the preparation of different media materials (save the date, press releases, op-eds, etc.). FTI Consulting also helped coordinate the attendance of foreign media through a dedicated press trip.
FTI Consulting secured significant media attendance at the conference and media coverage following the event, including an op-ed in a major EU policy outlet and a special feature in one of Europe’s biggest newspapers. At a crucial time when legislation on veterinary medicines was being debated, FTI Consulting was able to bring IFAH’s voice to the center of attention of key media and policymakers.