Advocacy Plan To Influence EU Waste Management Legislation
FTI Consulting was engaged by Plastics Europe, the association for plastics manufacturers, for six years on the revision of the EU Waste Framework Directive. The EU waste policy covered areas like recycling targets and legal status of energy recovery from waste incineration, and presented a concrete opportunity or threat for the plastics industry. FTI Consulting also worked to support member states’ efforts to influence transposition into national law.
Our Work With Plastics Europe
Using our team’s extensive EU knowledge, FTI Consulting designed and implemented a comprehensive advocacy program around ‘waste-to-energy.’ The program included building messaging and positioning within the plastics industry; gathering supporting data; creating positioning documents; facilitating dialogue with policymakers like MEPs, Commission officials, and Permanent Representations; conducting media relations around key legislative milestones; building coalitions with customer industries like automotive and E&E; and providing ear-to-the-ground intelligence on all important developments.
After a successful advocacy campaign, all major threats in the new Directive were defeated, and concessions were won in all of Plastics Europe’s key areas.