Supporting A Spinoff And Complex U.K. IPO In A Challenging Market
Eddie Stobart Logistics
Eddie Stobart Logistics, a leading supply chain and logistics organization, retained FTI Consulting to advise the Company on its spinoff from Stobart Group and initial public offering. Eddie Stobart Logistics faced numerous challenges coming to market as a company sponsored by both a private equity firm and public company, coupled with legacy issues and a potential leak in a challenging IPO market in the U.K..
Our Role With Eddie Stobart Logistics
Following the separation of Eddie Stobart Logistics from Stobart Group, there were ongoing complexities surrounding the different company names and legacy issues associated with Stobart Group. As a result, clear differentiation was required. FTI Consulting built an in-depth, tailored communications plan to help differentiate Eddie Stobart Logistics and inform third party commentary. This work helped highlight Eddie Stobart Logistics’ growth potential in a highly fragmented European logistics market, as the Company completed an employee share capital offering and prepared for its IPO. Eddie Stobart Logistics delivered consistent, high-level messaging throughout the IPO process and leveraged key media relationships in both the national and trade press.
In spite of a difficult IPO market at the time, Eddie Stobart Logistics received a strong reception from key stakeholders following the ITF announcement and the announcement of a 10-day release, indicating a strong intent to come to market. Significant high-profile media coverage was generated across the national and the trade press. Eddie Stobart Logistics successfully voiced its long-term growth prospects and also those of the logistics sector. The Company listed successfully in April 2017.
Eddie Stobart Logistics subsequently retained FTI Consulting as the Company’s ongoing financial communications adviser.