Autohome (NYSE: ATHM), an online destination for automobile consumers in China, retained FTI Consulting to advise the Beijing-based company on its initial public offering on the New York Stock Exchange (NYSE) following a challenging period for Chinese companies listed in the U.S.
Our Role With Autohome
Many Chinese companies listed in the United States had been severely impacted by the global economic crisis, financial accounting scandals at certain Chinese companies, and a host of short-seller attacks targeting difficult-to-understand and non-transparent Chinese businesses. In 2013, the market tide began to shift slowly, with a small number of strong and reputable Chinese businesses venturing back into the U.S. capital markets. Autohome was one of these companies.
FTI Consulting advised Autohome on investor and media relations, working closely with the company and its banking and legal advisors. The mandate was to create and execute a multi-stakeholder communications plan for the IPO. FTI Consulting successfully developed a compelling narrative, attracted top-tier investors, generated favorable media coverage, and built a solid foundation for a long-term investor and media relations program.