A Social Divide In The City: FTSE 100 Reporting On Social Media
February 8, 2016
This week we unveiled the fourth edition of our Social Divide report, FTI’s analysis of FTSE 100 company reporting on social media. Using our proprietary model which measures the volume, quality and impact of content shared by each FTSE 100 constituent, a total of 8,310 interactions online overall, we have built a ranking of the UK’s most successful social media performers in results reporting. You’ll find details of our key findings, including top performers by platform and by sector, and a guide to results reporting on social media here.