November 3, 2015
Healthcare and life sciences, more than any other sector in the world, are in an intense period of innovation and change – with “Mobile Health” at the forefront.
New science, technologies, regulations and reimbursement policies are pushing providers, payers and patients to rethink … everything. Adding to this dramatic change is the explosion in the ubiquity and use of mobile technologies and devices. The overwhelming onslaught of data being generated and collected for analysis has created a new field — Mobile Health (“mHealth”) — that is utterly transforming the healthcare landscape and replacing it with … what?
To answer that question, FTI Consulting, under the auspices of the Explorers Club in New York, assembled a panel of experts to discuss where mHealth is today, where it’s heading and what will either get in its way or push it down the path to adoption.
As noted in FTI Journal, which features an in-depth look at the panel discussion, there are a number of areas to watch when it comes to which mHealth solutions will be adopted more quickly than others.
Unity Stoakes, Co-founder and President of New York-based health innovation company StartUp Health, points to the growing field of bringing healthcare to the home. “There’s a new wave of innovation around sensors and how they can be embedded into, onto and around everything to understand very important or even, sometimes, simple things. For example, ‘Did Grandma get out of bed today?’ ‘Did she go to the bathroom?’ ‘Did she eat?’”
Stoakes adds: “A second area is finding out what’s going on in our everyday lives. Under Armour is a good example of this. It has come up with innovative ways to design health technology or mobile health into our clothes; e.g., shirts, underwear and shoes. I think we’re at the beginning of what will be a major asset to mobile health: connecting healthcare to our daily lives.”
Kevin Kumler, who leads the health systems business at ZocDoc, an online platform for booking physician appointments, says, “people are fast to adopt devices connected to technologies they already have: for instance, your mobile phone. So, in the near term, we expect to see more innovation in the pocket than in the home.” Two areas he says are primed for growth are solutions that give a patient power when it comes to finding a doctor and making an appointment – much like travel websites or Uber does. The software will enable patients to access reviews and book a live appointment much easier than now.
Clinical trials are also a place to watch. Kara Dennis, Managing Director of Mobile Health for Medidata Solutions, which provides software to life sciences organizations to help run their clinical research, sees how clinical trials might benefit from looking at “basic factors like movement, activity and sleep quality using a Fitbit product or other devices” since they offer the chance to explore how these variables are or are not affecting a trial.
As for what fad might be the fastest to disappear, panelists echoed Shira D’Erasmo, Director of Communications and Marketing at Humana At Home: “I think it’s silly when people say that technology is just for young people. We’re seeing that’s not true.”
To learn more, the full article on FTI Journal dives into a number of other mHealth topics, from barriers to adoption for mHealth solutions to what the panelists are excited about when it comes to the next new thing in tech.