April 14, 2014 By FTI Consulting
When it comes to dealing with the media, presentation is very important. It’s not just what you say that counts, it’s how you say it and who’s saying it.
Delivering a memorable performance in a media interview makes all the difference to the amount of coverage you get and the way your key messages are published or broadcast. Too often people think a media interview is like any other conversation. It isn’t. Just as a champion runner would never run a race without intensive training, so too should business leaders train hard for media interviews. Here are some tips on how to be better prepared for that media interview to enable you to get the most out of it:
In conclusion, the media is fast becoming a core competence for business leaders and yet few get the support they need. Effective presentation technique is essential to successful communication with your stakeholders and positively positioning your organisation. FTI Consulting Strategic Communications media training service helps leaders learn how to listen and engage authentically. Our training provides the necessary tools for senior management and business leaders to successfully present on a range of issues from company strategy and financial results to unexpected crisis situations.