Every day, companies are faced with opportunities and challenges that require them to either promote or protect their corporate reputation. Investors, employees, policy makers, customers and media watch with increasing scrutiny to see how a company will respond. What a company says and how it says it is the cornerstone of whether it can successfully manage risk, competition and opportunity.
At FTI Consulting, we understand the intersection of business strategy and communication is critical not only in managing corporate reputation, but also in building confidence among key stakeholders to help a company achieve positive outcomes.
If a company wants to successfully manage an issue or reposition itself, it must find a way to share information widely that elicits a sense of trust and confidence. And it must do so in an interconnected, global community often seeking to hijack its narrative.
As part of a management consulting firm with a legacy in financial communications, our team is able to analyze the business, employee and public environment in a way that few can, as well as bring to bear the global expertise and relationships to advance corporate reputation.
FTI works with an array of clients in these core areas of Corporate Reputation management: Crisis & Reputational Risk, Corporate Profile Building & Thought Leadership, Employee Engagement & Change Communications, Media Relations, and Strategy Consulting & Research. Learn more by clicking on the links in the right margin under Corporate Reputation.
Our Service Offerings also include: Messaging & Organizational Positioning; Stakeholder Identification, Mapping & Engagement; Executive Communications; Corporate Social Responsibility; and Media & Presentation Coaching.