The Media Dig For Dirt, Facebook Launches Creator App And More In This Week’s Friday Download
November 27, 2017
By FTI Consulting
What do a YouTube star, a rapper and an (ex) editor of Gay Times have in common? Hint: it’s not wealth or good looks.
Jack Maynard, Stormzy and Josh Rivers have hit the headlines this week because of offensive tweets they posted years ago. Maynard was thrown off the hit (or trash, depending on how you look at it) TV show “I’m a Celebrity” after a series of tweets – in which he used homophobic and racist language – were published by the Sun. Stormzy has been apologising all week after Pink News uncovered tweets stretching across three years which included homophobic language. And Rivers was sacked when it emerged he had previously posted a series of racist and transphobic tweets.
Clearly, there’s a point to be made here about behaving respectfully. But the public shaming of these figures also serves as a reminder that the media are hungry for stories and they’re going to dig for dirt. If you’re bringing in new team members or seeing increased publicity, it’s important to know whether there are any skeletons in the closet and what impact they might have on your reputation. Let us know if you need our help.
Speaking Of YouTube Stars…
Facebook announced last week that it has launched an app for influencers to foster communities around their content. The app, Facebook Creator, offers influencers a Live Creative Kit for adding intros and outros to broadcasts, a unified inbox of Facebook and Instagram comments plus Messenger chats, cross-posting to Twitter and expansive analytics.
The app itself isn’t that big a deal; Facebook already has page management apps for community builders and celebrities. But the bigger story is that Facebook is trying to show it cares about the community of independent bloggers, who are currently struggling with a string of YouTube glitches. It’s Facebook’s latest attempt to lure influencers away from YouTube and onto their own increasingly video-centric platform. One app isn’t going to suddenly change things, but a continued commitment could help win people over.
It’s Not All About Facebook…
Facebook gets more than its fair share of discussion in these missives, but that’s just part of being the most valuable social media network in the world, right? Wrong. Because it isn’t.
Tencent, the Chinese internet giant behind WeChat, surpassed Facebook in value after its shares rose 2.4% on Tuesday in Hong Kong to become the world’s fifth most valuable listed business behind Apple, Google, Microsoft and Amazon.
So, a quick reminder for those at the back of the class – WeChat has about 1bn users and unlike most of the social media networks in the West, it’s far more than a mere messaging channel. WeChat can be used for just about anything you want to do online – everything from hailing a taxi to finding a date, playing games to buying a car. It’s your portal to everything and anything.
Also This Week…
Twitter is testing Bookmarks, a feature to privately flag Tweets for later – [TechCrunch]
At MoMA, cat Instagram has finally clawed its way into the art world – [Wired]
Jeremy Hunt gets into Twitter row over NHS with actor Ralf Little – [Guardian]
The views expressed herein are those of the author(s) and not necessarily the views of FTI Consulting LLP, its management, its subsidiaries, its affiliates, or its other professionals, members or employees.
FTI’s digital practice in EMEA operates as a center of excellence for digital communications within the firm and is staffed by a team of practitioners with industry experience of consumer, corporate and financial communications. The team runs an active portfolio of multi-sector brands and partners with FTI’s teams and clients to provide a wide range of online reputation management services.