Finale Spoilers, A LinkedIn-Outlook Fusion, And More In This Week’s Friday Download
November 3, 2017
As you may have already heard from our American counterparts, this week saw Facebook, Google and Twitter appear on Capitol Hill, publically acknowledging their role in Russia’s influence on the 2016 presidential campaign. Their testimonies served as a conversation starter for a proposed bill that would regulate political advertising online; however, there was little consensus on the way forward. While they emphasised their willingness to play ball in working out a disclosure solution for paid political ads, they offered no backing for a regulatory fix.
So, what happens now?
We expect an ongoing stream of updates from the tech companies as they try to balance their cooperation with lawmakers with their longstanding resistance to regulation. But with comments like “We are not going to go away, gentlemen” and “You have to be the ones who do something about it – or we will,” coming from California Senator Feinstein, if a voluntary reinvention doesn’t take place, we’re betting that regulation will.
This week we’ve moved into Daylight Saving Time in the UK, and we’ve all learned a valuable lesson in time zones. Nobody more so than Great British Bake Off (GBBO) judge Prue Leith – or some fat fingered channel manager – who accidentally tweeted the result of the much anticipated series finale eight hours early.
The tweet was swiftly deleted, but not quickly enough – it spread like a buffet at a funeral and GBBO fans were less than impressed.
Prue did what any person – or company – who’s so obviously made a mistake, should do. She apologised. And Channel 4 took no time in announcing that her job was safe. The broadcaster also masterfully used the slipup to its advantage, wielding its humorous tone of voice on social media and creating its own spoiler memes. Little damage was done and the final was watched by 7.7 million viewers – the biggest audience since it aired during the 2012 Paralympics. Kudos to Channel 4 for managing the issue like a pro!
Come On In
It looks as though Microsoft’s acquisition of LinkedIn is starting to pay off – at least in terms of product integrations that make sense. The company announced this week that LinkedIn integration within Outlook is now going live, allowing email users to view insights, profile pictures, work history and more from within their inbox.
The integration will make it easier to connect with (or stalk, if that’s what you’re into) business contacts (or otherwise, if that’s what you’re into), as you won’t have to go to a separate site to learn more about someone. It’s a smart move by Microsoft, who’s pulling out all the stops to increase daily usage numbers. We’re excited to see what comes next.
Also This Week
Stranger Thing series two breaks Twitter – VARIETY
Instagram adds right-to-left language support – THE VERGE
Trump Twitter account shut down by employee on last day of work – THE GUARDIAN
AS Roma rolls out first interactive mobile preview story – THE DRUM
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FTI’s digital practice in EMEA operates as a centre of excellence for digital communications within the firm and is staffed by a team of practitioners with industry experience of consumer, corporate and financial communications. The team runs an active portfolio of multi-sector brands and partners with FTI’s teams and clients to provide a wide range of online reputation management services.