Securing A Global Agrichemical Company’s License To Operate
A European-based multinational company retained FTI Consulting to change the narrative surrounding pesticide regulation in Europe. The situation was especially volatile considering the emotional foundation of the anti-pesticide movement and the threat posed to the company if the regulations were passed.
FTI Consulting developed a compelling narrative that served to defend the company’s license to operate, debunked many of the myths peddled by the industry’s adversaries, and engaged in a longer-term dialogue with key stakeholders to educate them on complex issues such as minimum residue levels, endocrine disruption and weed resistance. A proactive messaging framework was developed that allowed the company to speak out as a responsible player on major societal issues such as feeding a burgeoning middle class, food waste, obesity and more, with original insights and voice. FTI Consulting focused on mining stories from within the organization to bring to life the company’s contributions to tackling major global issues.
The company launched a successful campaign that was able to educate and inform key decision makers on approving crop protection active substances for the market. The resources FTI Consulting developed equipped the company’s representatives all over the world with unified and easy-to-understand messages which have been instrumental in balancing out the public debate on crop protection products. The campaign also effectively demonstrated the company’s role as an engaged corporate citizen working to develop solutions to some of the world’s most pressing issues.