The Importance Of Snapchat, Facebook Goes Covert, And Happy Birthday Hashtag In This Week’s Friday Download
August 18, 2017
Why Is Snapchat Important?
Have you ever wondered?
Many of our readers might not use Snapchat, but 173 million (mostly young) users snap away every day. Snapchat is important as a platform for reaching younger audiences, but it’s also symbolic of the disruption a new social media platform can bring and how it can challenge leaders. I’m talking about the Facebook, Instagram and WhatsApp versus Snapchat arms race that continues with the platforms copying each other’s best performing features.
As a simple example – WhatsApp has now also introduced the coloured text status function that is already very popular on both Facebook and Instagram. Snapchat’s recent disappointing financial results and news of top executives selling shares at the first opportunity has led to some people announcing “the social media war is over and Facebook is the winner”. We’re already on the lookout for the next “challenger” platform or technological innovation – such as blockchain – ready to disrupt our lives even further. There is also evidence of users abandoning multiple social media accounts and opting for one social media channel.
In the meantime, the FTI Digital team are happy to continue using all these networks and update you on the latest developments.
Over the years, most of the major social networks and tech companies, including Google, Twitter, WhatsApp and Snapchat, have all been blocked by censors. Others didn’t make it for other reasons – EBay was outmanoeuvred by the local internet giant Alibaba and Groupon failed to stay afloat in the flood of copycats it inspired. The list of websites blocked in China only grows longer but that doesn’t stop the Zuckerbergs of the world trying. The prize after all is 731 million potential users.
National Lottery deletes tweets after social media fail [BBC]
In light of the tragic events in the US this week, Twitter users have responded by liking Obama’s tweet – now the most liked in Twitter’s history.
The views expressed herein are those of the author(s) and not necessarily the views of FTI Consulting LLP, its management, its subsidiaries, its affiliates, or its other professionals, members or employees.
FTI’s digital practice in EMEA operates as a centre of excellence for digital communications within the firm and is staffed by a team of practitioners with industry experience of consumer, corporate and financial communications. The team runs an active portfolio of multi-sector brands and partners with FTI’s teams and clients to provide a wide range of online reputation management services.