June 23, 2017 By FTI Consulting
Unfortunately, after a much-hyped initial public offering in March, Snapchat’s stock has dropped, user growth has subsided, and revenue growth has fallen short of expectations.
However, many companies are still using the platform to advertise and distribute their content, and now McDonald’s is leaning on the service to try to fill 250,000 summer jobs in the US.
Earlier this year, the fast-food-giant launched “Snaplications” in Australia, allowing potential employees to make video submissions with a special filter that shows them wearing a McDonald’s uniform. This month it’s targeting the US market, rolling out a series of 10-second ads on Snapchat that show happy workers talking up the benefits of working there. With a quick swipe, viewers are redirected to the company’s career website where they can apply for a job.
The millennial generation comprises a huge part of today’s workforce and all businesses – big and small – are looking for ways to attract this talent to their companies. With 71% of Snapchat’s 300 million monthly users being under the age of 34, for some companies Snapchat may just be the place to seize their attention.
Following an announcement by MTN South Africa that it would be capping its free Twitter service to 100mb per day, musician and activist Ntsiki Mazwai called for internet users to boycott social media in protest.
She urged South Africans not to buy data or log into social networking platforms for 24 hours from 12am on Wednesday, and her #SocialMediaBlackout campaign gained considerable traction. There were memes and more memes, and Durex cleverly jumped on the bandwagon to gain some publicity of their own.
Unfortunately for Mazwai, the early hours of Wednesday morning saw #SocialMediaBlackout trending on Twitter (how ironic!); it seems that even 4 hours offline – never mind 24 – proved to be too long for many social media users. The grassroots campaign fell short of a shutdown, but it succeeded in generating considerable publicity around consumers’ frustration with high data cost, so if I were Mazwai I’d mark that as a win.
Last week, Twitter rolled out a major redesign that includes a new side-tab, generous amounts of white space, and most importantly – according to the Twitterati – rounded corners everywhere.
The changes came as a surprise to users, including major brands like BBC News and Microsoft, whose square profile photos were distorted, and it led to mass mockery of the platform. Despite the changes – and the grumbling – Twitter still feels like Twitter. @realdonaldtrump, @Number10cat and each of the other 328 million monthly users are still logging on to answer the platform’s perennial question: What’s Happening? And we’re still here to provide the answers.
South Korea in ‘emergency mode’ over cyber threat to banks – FINANCIAL TIMES
Man jailed for dangling baby from window in Algeria – BBC NEWS
Schools launch organic #GreenforGrenfell social media campaign – PR WEEK
Want to become a social media celeb? There’s a college degree for that – MASHABLE
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