February 10, 2017 By FTI Consulting
It’s been another bumper week online and off, and we’ve picked some of the stories we’ve found most interesting from the last seven days. US sport, London beer, and conversations with artificial intelligences – we hope you enjoy. Happy weekend!
Kudos to brewery London Pride for their latest campaign #WhenItRainsItPours. For the duration of February, the campaign gives Londoners a free pint of London Pride’s finest every time it rains. Social media users can follow a live Periscope to check the weather (or look out of a window?) and, when raining, sending a tweet using the campaign hashtag will result in a free pint which can be redeemed at one of 196 London pubs.
Our favourite bit of the campaign is that it’s sponsored by legendary former BBC weatherman Michael Fish, but we also like the fact it’s a pretty cool way of promoting the product using social channels – and is totally on brand.
UPDATE – it rained today so get your tweets in to @London_Pride for a well-deserved Friday pint!
Following a string of distasteful tweets and tense Twitter exchanges between official NBA team accounts, this week the NBA delivered a memo to all teams enforcing new rules for social media interactions. The memo stated that all teams are now banned from posting any content which mocks or offends game officials or opponents. While the basketball fans enjoy the “Twitter beef,” officials worry this sends an unhealthy message on sportsmanship collaboration.
From sports teams to NGOs, corporations to public sector, clear, permissive and sensible guidelines can be crucial to maintaining a united brand persona, and deliver your values and message. Take a look to find out how we can help here!
Forty brands relevant to the NFL season finale were tracked by social media tool Brandwatch during the period in which the game was being shown live. These brands together created 630,000 mentions on social media globally across Facebook, Instagram and Twitter. Two-thirds of these mentions belonged to just five brands; 84 Lumber Company, T-Mobile, Audi, Mr Clean and Budweiser.
But in the end only one brand could win, and that winner was the 84 Lumber Company, with a total of 99,000 mentions. The advert depicts a Mexican mother and daughter making their way to the U.S., an immigration theme with politically-charged interpretations that was echoed in Budweiser’s advery
Sci Fi seems to be getting closer and closer to the here and now with every day that goes by. Driverless cars may soon chauffeur us between meetings, geo-targeting already delivers frighteningly direct marketing and advertisements, and now we’re having conversations with robots. We may be a few iterations away from Ex Machina’s Ava, but companies and organisations have begun to harness the power of artificial intelligence.
American Express’s Facebook messenger gives up-to-the-minute insight into customers’ spending habits and trends; Virtual assistant Jarvis will bring a “human” touch to your calendar management. Perhaps most usefully, and AI scolding app Take Ten will ensure you stick to your allotted social media break time, and that “just five more minutes” is a thing of the past. With bots becoming increasingly sophisticated, make sure to watch this space.
Robot bees may pick up the pollination slack [LA Times]
Trump’s Twitter might not be as potent to company share price as we thought [Financial Times]
Hiroshima app shows tourists pre-bomb sights [BBC News]
Is Obama’s official White House photographer trolling Donald Trump? [Guardian]