February 28, 2017 By FTI Consulting
Digital Week 2016 was FTI’s second global digital awareness and training event led by our digital hubs in the US and UK. This all-staff training program fostered a curriculum of digital know-how sessions held live in our offices around the world, via the web.
The following is from the DW2016 session: The Future of Tech is Now, presented by Chris Broyles, a Managing Director based in Chicago.
In today’s world, video is everywhere— being used more frequently by more people than ever before. While it has always been part of the equation, it is now part of the bandwidth— video isn’t just reserved for experts with expensive equipment anymore— anyone can get access. One of the more interesting technologies being used to provide video content is the use of drones.
A drone, by definition, is an unmanned aircraft— essentially a flying robot that can be remotely or autonomously controlled. While traditionally used for military intelligence-gathering purposes, drones are now used for a variety of civilian and commercial purposes such as videography.
Technology is constantly advancing and evolving. In order for your clients to stay relevant and competitive in their prospective markets, they must stay up-to-date, and ideally ahead, of the latest technology or trend. One of the most recent trends that is changing the way companies are using video is the use of drones and aerial videography— visuals with a different perspective.
Drone-based cameras present an exciting opportunity for professionals in the Strategic Communications arena to develop messages and engaging content for their clients. These devices are versatile, cost-effective and can capture unique images and angles that were not previously possible— and they are changing the way companies do business in a wide array of industries.
Drones can create exciting content for:
Drones can provide opportunity across industries.
No matter the industry, drones are changing the way that companies think about and conduct business. When it comes to the evolution of video technology, it was handheld video cameras yesterday, airborne drones today and who knows what’s on tap for tomorrow…eyeball cameras, anyone? Regardless of the time or circumstance, it is important to stay up-to-date and leverage these technologies for our clients. So we challenge you, in this ever-changing world of technology, don’t just think outside the box…think above it.
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