Enhancing Crisis Preparedness In A Regulated Industry
CF Industries (NYSE: CF), a global leader in nitrogen fertilizer manufacturing and distribution, retained FTI Consulting to assess and enhance its crisis communications plan. The initiative sought to clarify and standardize roles and responsibilities across all locations; supplement well-defined U.S. plant-based protocols with processes and scenarios specific to distribution centers, international locations and the corporate office; incorporate additional best practices, and update existing templates for stakeholder communications.
Our Role With CF Industries
FTI Consulting interviewed approximately two dozen CF Industries employees and reviewed pre-existing communications plans and drill reports to identify best practices and areas for improvement within the existing plan. Based on insights from these conversations, FTI Consulting developed a new crisis communications plan that streamlined roles, created additional points of connectivity between onsite teams and the corporate-led crisis management team, and provided a better outlined information flow and approval processes to govern the development of communications materials in crisis situations.
The development of the new plan helped the company’s leadership consider a broader range of scenarios and clarify processes in ways they will expedite the incident response. FTI Consulting then worked with the company to accelerate the training for employees on the roles they were asked to fill.
CF Industries continues to be an FTI Consulting client.