Positioning An Industry Leader On Regulatory And Legislative Issues
A US-based publicly-traded international airline retained FTI Consulting to enhance its profile in Washington, DC among lawmakers and regulators on regulatory and legislative issues.
After nearly a decade of not engaging with Washington, DC lawmakers and regulators and avoiding any concerted effort to affect the regulatory landscape, the company set out to leverage the company’s leadership position in the industry and establish new relationships on Capitol Hill and with key federal agencies, coupled with a milestone commercial event for the airline.
FTI Consulting developed and coordinated a strategy that focused on developing content tailored to the specific government audience and messaging the client’s goals effectively. FTI Consulting laid the foundation for lasting relationships between company executives and Federal Aviation Administration (FAA) officials, congressional transportation committees and key congressional leadership.
FTI Consulting successfully reintroduced the company to Washington, DC after its extended hiatus. Following rounds of meetings with transportation committee leaders in Congress, the Secretary of Transportation, and the FAA Administrator, lawmakers offered assistance and solicited the client’s opinions on U.S. aviation policy.
This company continues to be an FTI Consulting client.