FMC Corporation (NYSE: FMC), a specialty company serving agricultural, industrial, and consumer markets globally, engaged FTI Consulting to advise the company on a global, multi-stakeholder communications platform to support the company’s strategic separation into two independent publically traded entities.
Our Role With FMC
FTI Consulting worked closely with the company’s senior leadership team and investment banking advisors to prepare the strategy, messaging, and execution plan for the announcement of the transformational separation. Once the announcement was made, multiple work streams engaged the media, investment community, employees, customers and partners, and local and national government officials. Because of the uncertainty a separation would create, there was a particular focus on engaging with employees to ensure they understood the rationale for the decision and with local and national government officials representing jurisdictions where the company had major operations.
Shareholder and sell-side analyst reaction to the announcement was extremely positive. Media coverage reflected the company’s key messages regarding the benefits of the transaction. Many employees also participated in a global all-staff survey, with the feedback demonstrating a strong level of support for and understanding of the company’s decision and future strategy. Following the announcement, FTI Consulting was engaged to support the communications of the Project Management Office (PMO) running the separation, as well to develop the corporate positioning and reputation programs for both of the resulting entities.
FMC Corporation continues to be an FTI Consulting client.