Interline Brands, a leading private distributor and direct marketer of broad-line maintenance, repair and operations products, retained FTI Consulting to advise on a sale process for the company, including both strategic and financial buyers. This engagement complemented ongoing FTI Consulting strategic communications support for the company.
Our Role With Interline Brands
FTI Consulting developed a leak strategy and response protocols for various constituencies, including the media. As the process unfolded, two potential buyers emerged: a strategic and financial buyer. Given the vastly different impact these two potential deals would have on Interline Brands’ employees and customers, FTI Consulting worked closely with the company’s management to develop two discrete sets of communications to support each potential scenario. Each scenario included an overall communications plan, as well as specific communications to various constituencies, including bondholders, employees, customers and suppliers. Once the sale process resulted in the strategic buyer as the likely candidate, FTI Consulting worked with the strategic buyer’s communications team to refine and implement the communications in support of the transaction, ensuring the announcement was communicated effectively to each stakeholder group by addressing their specific needs and issues, while remaining consistent to a common set of messages.
On July 22, 2015, Interline Brands announced that it had entered into a definitive agreement to be acquired by The Home Depot (NYSE: HD) for over $1.6 billion, which represented a nearly 50 percent premium to its go-private transaction announced in 2012. The deal was completed in less than 30 days from the announcement.