Allstate wanted to engage policy-makers and opinion leaders in a conversation and turned to FTI to create quarterly surveys to drive insights and solutions on the economic concerns of middle class Americans.
Research Rigor: FTI’s research team launched the “Allstate/National Journal Heartland Monitor Poll,” a survey aimed at bridging the gap between Main Street and Pennsylvania Avenue. The subject of each poll – 25 to-date – changes quarterly to focus on a new critical issues: from “Economic Risk” and “Getting Ahead” to “Social Activism” and “Work/Life Balance.”
Driving Thought Leadership: With the release of each poll, Allstate, FTI and the National Journal host events to share results and bring together key policy-makers, business elites, academics, and thought leaders. The data-driven approach has kept the poll and Allstate’s leaders in the debate in top-tier, national, regional, and local TV, print and online media outlets.
Digital Amplification: To ensure data and insights were accessible, FTI’s Digital and Creative team built a dynamic website hub for poll-related stories generated by Allstate’s media partners, National Journal and The Atlantic; detailed poll data and insights; social media discussions; Allstate executive perspectives and videos; FTI-generated infographics on the data; and external media coverage.
By placing Allstate at the center of the debate and creating a conversation among opinion leaders, policy-makers and the private sector, the initiative has successfully given voice to middle class challenges and opportunities.