Within 48 hours of the initial explosion of the Deepwater Horizon rig in the Gulf of Mexico, FTI crisis team members were onsite in Houston at Transocean headquarters and in New Orleans.
Employees First: FTI immediately began creating and disseminating videos, emails and other information to 20,000+ employees worldwide to keep Transocean’s internal family apprised of the investigation, handing all press and privacy issues around employees, including the 11 deceased, and their families.
Rapid Response: FTI established a clear, fact-based, 24/7 media response system that included on-the-record and background interviews in order to leave no reporter request without a call from Transocean. In concert with Transocean’s legal team, FTI crafted responses specifically addressing legal disputes surrounding the company and individual employees while FTI’s financial services team performed valuation analysis and provided investor guidance.
Partnering with Regulators: FTI’s public affairs team managed requests from government officials and prepared executives for testimony at federal, state and local levels – including six nationally televised live appearances of the CEO. FTI created internal and external statements and testimony to address emerging new issues including the national drilling moratorium, industry and regulatory changes, and safety and employee issues.
Since April 2010, the FTI team has responded to thousands of media inquiries and has set the record straight for leading media outlets and programs such as 60 Minutes, Anderson Cooper 360, The New York Times, The Wall Street Journal and Bloomberg BusinessWeek.