When concerns about hydraulic fracturing mounted among policymaker and environmental groups in 2009, American independent oil and gas producers turned to FTI Consulting to dispel the myths.
Influencing the Influencers: FTI worked to assure Congress, the media, key stakeholders and surrounding communities that this longstanding practice is safe, reliable, well-regulated, and an integral part of our nation’s economy and long-term national security. Partnering with our long-time client, the Independent Petroleum Association of America (IPAA), FTI assembled a broad coalition of independent oil and gas producers and well-site service companies to form Energy In Depth.
A One-Stop Platform: To bust the emerging myths, FTI developed a first-of-its-kind website (www.energyindepth.org) that explained the fracturing process through studies, fact sheets, resolutions, interactive maps, multimedia and visuals, and other important documents. This served as a one-stop platform for anyone who was interested in the rapidly growing debate.
Winning the Media: FTI initiated a strategic earned media campaign targeting key energy and policy reporters inside the Beltway and in energy-producing states. To complement these efforts, FTI crafted carefully planned collateral materials to arm coalition members with top-line messages.
The result: since its launch, EID has secured over 5,000 mentions in print, television, and radio media, over 5,300 individual followers on Twitter, and an average of 3,500 daily visitors to the EID website. EID’s research has also been cited by state and federal regulators.
EID continues to solidify its position as the definitive source of news, views, and information on hydraulic fracturing and the shale gas revolution – and EID’s efforts are attributed to the industry’s success in positively impacting Capitol Hill’s position on energy production.