September 1, 2015
Communications lessons for businesses, from politicians
With today’s multinational business landscape becoming increasingly competitive and political, transparency and accountability have become highly prioritized among stakeholders. It is unsurprising, then, that comparison may be drawn between the communication strategies of business and politics. By identifying lessons from communication on the campaign trail, FTI Consulting provides valuable takeaways for corporations also seeking to successfully manage their reputation.
While FTI identified four major trends in political communication, the most imperative of these is the shift towards “people power.” With the rise of social media, smartphones, and instant information, any “average joe” is empowered to construct and alter mainstream perceptions of corporations through online conversation.
In this white paper, FTI explores how companies as large as Amazon, Google, and Starbucks have been affected by the quick dissemination and amplification of information over social media. With the ability to create impactful campaigns from the ground up, this new generation of digital users is permanently transforming the role of public conversation.
Read the full white paper: Lessons From the Campaign Trail